Samsung QLED TV
300K+ Audience Reach
Across esports and football communities through social channels and event placements - in our partnership with Global Esports Games
2 Featured Talents
PUMA Ambassador Azri Majilan & Futbolita’s Ash Hashim — connecting sport and lifestyle audiences.
3 Tailored Cuts
Tailored for YouTube, social, and event screens — 1.5min, 45s, and 15s.
Mission
As part of Samsung’s sponsorship of the Global Esports Games, our goal was to bring to life the idea that the Samsung QLED TV delivers visuals so immersive, players feel as if they’re inside the game itself.
The concept merged gaming and real-world sport — showcasing players who appeared to be competing live, only to reveal they were actually playing through Samsung’s QLED display behind the scenes.
Featuring PUMA Brand Ambassador Azri Majilan and Futbolita Founder & KOL Ash Hashim (50k followers), the video highlighted the QLED’s clarity, realism, and performance, capturing the excitement of gaming and football in one seamless narrative.
45s version
1.5min version
Our Process
We worked in close collaboration with the Global Esports Games creative team to conceptualize and execute the production from start to finish.
- Concept Development: Co-developed the campaign narrative to ensure Samsung’s brand values — immersive, premium, and precise — were embedded in the story.
- Cinematography & Direction: Carefully planned and shot both indoor product sequences and outdoor football action, choreographing movements that emphasized speed, precision, and emotion.
- Post-Production: Enhanced the final video with animation and motion graphics to heighten the “game-like” realism and immerse viewers in a visually dynamic experience.
Every scene was crafted to blur the line between gameplay and reality, making the QLED’s visual power the true star of the story.
Outcome
Cinematic Visual Showcase
Produced a high-energy short film that visually dramatized the QLED’s gaming realism and performance through the excitement of football.
Collaborative Excellence
Worked hand-in-hand with Samsung and the Global Esports Games team to ensure creative, visual, and brand consistency across all touchpoints.
Platform Versatility
Created 1.5min, 45s, and 15s versions optimized for YouTube, paid social, and in-event displays — giving Samsung flexibility across brand, retail, and digital placements.
