Supply chain data can be messy, and existing tools to manage it are complex and expensive. The Owl is a full-service supply chain analytics solution - to give users peace of mind.

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Scope

The Owl aimed to undertake a comprehensive overhaul of their website to prominently feature the second iteration of their product. They sought a video that was both captivating and sufficiently high-level, enabling clients to grasp the unique value proposition of their novel technology in the supply chain sector.

However, it was essential that the final video also be meticulous in detail, showcasing the various modules designed for distinct use cases within the supply chain.

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Result

In close collaboration, VideoPulse and The Owl meticulously refined the script and scenes, achieving a delicate balance between providing an overarching explanation and delving into the specifics of their product. This project was successfully executed within their two-month timeline.

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The video now serves a dual purpose in The Owl's sales strategy: it facilitates initial discussions with clients and offers a concise introduction to potential first-time users on their website, succinctly outlining the problem The Owl aims to solve.

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Consequently, there was a 30% increase in top-of-funnel sales engagement in the two months following the incorporation of the video into their sales strategy. Additionally, website retention times improved, rising from an average of 1 minute to 1 minute and 40 seconds.