Carro x Liverpool

Mission

To celebrate Carro’s partnership with Liverpool FC, the campaign spotlighted the winner of a signed Liverpool boot giveaway — a devoted fan whose story embodied passion, perseverance, and community spirit.

Our mission was to tell his story authentically — showing why he was truly deserving, capturing his lifelong connection with Liverpool, and weaving it seamlessly into Carro’s brand identity.

The video also needed to align with Futbolita’s storytelling tone — energetic, personable, and deeply rooted in the culture of football fandom — ensuring the content resonated with both sports fans and Carro’s wider audience.

Our Process

We worked closely with Carro’s Creative Director to translate the concept into a narrative-driven, short-form video with emotional depth and visual polish.

• Storyboarding: Collaborated on the visual and emotional beats of the story to ensure the narrative stayed true to both Carro and Liverpool’s brand tone.
• Talent Management: Coordinated both the interviewer (Futbolita) and the winner, conducting pre-interviews to uncover key story moments that would drive authenticity on shoot day.
• Production & Post: Managed the shoot on-site, ensuring smooth coordination between talent and crew, followed by tight editorial work to refine pacing, emotion, and brand consistency.

Outcome

Cinematic Short-Form Storytelling

Delivered a 45-second short film–style video that combined genuine emotion with a high-end visual finish — fitting seamlessly within Carro’s brand ecosystem.

Audience Engagement

The campaign reached 43,000 views and generated 960 likes, resonating strongly with both football and automotive communities.

Branded Impact

By connecting a heartfelt fan story with a global football brand, the campaign reinforced Carro’s positioning as a brand that values people, passion, and community, not just cars.

Actual IG post: