Docusign Keynote 2025: Momentum
7 Major Cities
A worldwide launch of new features across three continents - seven keynotes in the U.S., France, Germany, Brazil, Singapore, Australia, and Japan.
30 Custom Videos
Each specifically crafted to align with the cultural and operational nuances of its viewing audience, ensuring clarity and engagement across diverse markets. From long form demos to short featurettes.
Trusted partner for years
2024 → 2025 and counting!
We embedded ourselves into DocuSign’s ecosystem — collaborating directly with Brand Managers, Designers, and C-suite leaders to align creative direction and execution.
Featurettes Animation
Watch Featurettes Highlights
See City-Specific Samples (Scroll)
To keep momentum between speakers and sessions, we created a series of quick-impact featurette animations — short, visually sharp transitions designed to spotlight key product launches and announcements. Each animation acted as a connective bridge between speakers, maintaining audience engagement while reinforcing DocuSign’s product story.
Every version was localized and adapted to the nuances of each market — from language and UI preferences to subtle design cues that reflect regional styles and user familiarity.
Product Explainer Demos
Alongside the featurettes, we developed a set of in-depth product explainer demos that showcased both current and upcoming features in a clear, educational format. These demos were carefully paced to align with the C-suite speakers’ pre-recorded segments, ensuring seamless integration across the event timeline.
Each demo was meticulously designed to be a faithful representation of the DocuSign interface — whether the feature had already been released or was still in development. Every element, from UI motion to cursor timing, was crafted with precision and tailored to the specific workflows and expectations of each regional market.
Mission
Bringing Consistency Across Regions
Our goal was to unify DocuSign’s global product story — ensuring that every region, from APAC to EMEA, experienced a consistent visual and narrative flow despite differences in language, UI, and market maturity.
Blending Education with Storytelling
We sought to go beyond visuals and create explainers that didn’t just show features, but helped users understand the “why” — supporting DocuSign’s mission of simplifying agreement workflows globally.
Partnering Deeply with Teams
From event producers at Solis Collective to brand managers, UI designers, and markets, we worked hand-in-hand to translate internal workflows and upcoming releases into engaging, human-centric visual stories.
Outcome
Localized Precision
We delivered three customized videos per country, each tailored to its unique market nuances — including language, layout, and live screen formatting for regional events.
Adapted for Every Audio-Visual Environment
Each asset was optimized for the distinct audio-visual setups of every region, adapting to the sound, screen ratios, resolution standards, and lighting conditions of local event venues. This ensured that the visuals and voiceovers remained crisp, synchronized, and impactful — whether presented on massive LED walls or intimate livestream screens.
Design-Led Collaboration
Our workflow was deeply integrated into DocuSign’s Figma design environment, working closely with brand managers, UI designers, and market teams to align visuals with evolving product interfaces. This collaboration allowed us to translate live design files into motion, ensuring every animation was not just visually accurate, but strategically consistent with DocuSign’s global design system.
Would you like me to add one short closing paragraph (like a reflection or “impact” statement) to round off the case study — something that could tie it back to how VideoPulse strengthened DocuSign’s brand storytelling globally?
Here's our team at the event!
Watch the full keynote here:
Became an extension of our team - aligning with our brand managers and designers to match our global brand quality.
