Live Shoot

One Good Card

Industry
Social Tech

Mission

During a time when eco-consciousness was rising and physical interactions were limited by COVID-19, One Good Card offered a simple yet forward-thinking solution — a tap-to-share digital business card designed for the modern professional.

The goal was to showcase how a single, minimal product could have multiple practical use cases, turning everyday moments into opportunities for connection.

We set out to create a campaign that stood out — cheeky, relatable, and refreshingly corporate — appealing to young adults and startups who were open to new, tech-driven ways of networking.

Our Process

We conceptualized and produced a four-part video series, each spotlighting a different scenario where One Good Card could come in handy — from casual meetings to professional introductions.

  • Concept Development: Created fun, slice-of-life storylines that highlighted the product’s simplicity and usefulness.
  • Creative Direction: Crafted a tone that was smart, humorous, and on-brand, balancing entertainment with clear product messaging.
  • Production & Post: Produced all four videos efficiently, maintaining a cohesive visual identity and narrative flow across the campaign.

The videos were designed for organic social distribution, optimized for attention and shareability across platforms like Instagram and LinkedIn.

Outcome

High Organic Reach

The campaign reached over 500,000 views within two weeks, entirely through organic traction and community sharing.

Strong Conversion Impact

Sales surged by 430% during the campaign period, driven purely by word-of-mouth and social engagement.

Brand Differentiation

The series positioned One Good Card as a modern, eco-conscious alternative to traditional business cards — memorable for its wit, simplicity, and real-world relevance.

The team understood exactly how to bring out our brand’s playful side — from concept to execution, every scene was crafted to feel smart, relatable, and effortlessly shareable.

Chao Dong
Founder, One Good Card