Video marketing has taken the digital advertising world by storm in recent years. It has been proven to be an effective method for startups to introduce their product to their potential clients. However, not all video marketing styles are created equal. In this blog post, we will discuss the three main styles of video marketing: product intros, explainer videos, and social video ads. We will delve into the differences between each style and which types of businesses they are best suited for.

Product Intros

Product intros typically feature a detailed walkthrough of a product's user interface. They are designed for onboarding new clients and pitching during demo days, as well as website landing pages. This type of video marketing is particularly useful for products with complex user interfaces, where users may require a bit more guidance to understand how to navigate through the product. For instance, a SaaS company that offers a project management tool may use this video to show potential customers how to easily manage their projects. The key point to remember is that product intros can help potential clients to better understand the platform UI/UX before they even start using the product.

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Explainer Videos

Next, let's take a closer look at explainer videos. These videos are specifically designed to tell a story centered around a unique product or service. They're often used by startups trying to enter saturated markets or those that have a very unique product that's never been seen before. Unlike product intros, explainer videos have less focus on the product’s UI-UX and instead offer a complete picture of the problem the product targets and how it's different from other products currently on the market. For instance, a new app that aims to gamify preschool education can use an explainer video to highlight what's wrong with the current preschool education methods and how their app could be a solution for it. Explainer videos should be creative, informative, and relatable to the audience.

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Social Ads

Lastly, social video ads. This type of video marketing is short, punchy, and quick to the point. Social media platforms such as Instagram, Tiktok, and Facebook are the most suitable platforms to use social video ads. With so many memes and cute animal videos popping up on social media, it's important that social video ads have an attention-grabbing hook and be humorous, witty, and intelligent to stand out. In short - one-line message punchlines. The main goal of social video ads is to quickly highlight the problem the client is facing before introducing the product as the solution. For example, let's say a new meal prep delivery service is trying to attract business professionals with busy lifestyles; their social video ad could be as simple as a one-line message stating: "Tired of microwaved leftovers? Our meal prep kit can save you time and twelve bucks on food delivery app fees!"

Conclusion

In conclusion, video marketing is a must-have for startups trying to market their business effectively. However, not all video marketing styles are created equal. Depending on the stage of your business and your marketing goals, each of the video marketing styles offers unique advantages. Product intros are perfect for onboarding and pitching during demo days, explainer videos are suitable for startups with completely new and unique products, and social video ads that are short and sweet, are perfect for social media platforms that work with one-liners. By understanding these different styles, you can make informed decisions about which approach will work best for your business. Above all - be creative, be intelligent, engaging, and relatable to your audience.

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